At Uncommon Ground, we know listing your property is a big responsibility. Think of it like preparing for a marathon. Long before the sign goes up, the prep work begins. It start with touring your property and offering helpful staging tips and recommending needed repairs. Remember, first impressions count! We will roll up our sleeves and help get your property is show worthy shape to ensure is sells quickly. Then the real work begins. We advertise and market your listing in a variety of print and digital media. We take action to make sure it stands out amongst the crowd. Below is a sampling of where and how your property may be distributed to the buying public.
Take your listing to the next level with 3D Showcase Tours! This cutting edge technology allows clients to step inside the home from their mobile phone or computer and explore the house in vivid detail. People who have a great feel for the home are more likely to schedule a showing.
We use professional video cameras and drones to adequately capture your property. The footage is edited into a short video tour highlighting the best aspects and emphasizing the selling features. We use these videos in our marketing efforts through social media and other digital venues.
Our detailed webpage leads with your Matterport 3D virtual tour to allow easy access to this interactive marketing piece. Below that, details about the home, agent contact, a mortgage calculator, driving directions, and information about local schools and weather. One stop shop? Yes, please!
When marketing properties at this level, we find it crucial to have more than a handout. We create a detailed property brochure that includes in-depth information about the home as well as the surrounding area. We fill this publication with photos and get it professionally printed for an impressive presentation for interested parties. This will be the piece we mail to the top 20% of agents throughout Montana.
We’ve included an example of a property brochure at the end of this pdf. If you would like to see a physical one, please let us know and we will get one sent over right away.
At Uncommon Ground, we don’t believe print marketing is dead. We have had great success using traditional marketing methods such as direct mail. There is a “WOW” factor associated with our print mailing pieces. Below is an example of a recent mailing we did for a high-end listing. The backside of this piece included property and contact information. We sent this to a targeted audience including geographic location and income standards.
One of our favorite print pieces is a simple, business card handout. These are great and easy promotional tools to bring to networking events and make promoting your property possible in any situation. The mini-handout includes a main photo and property details.
We create a luxury print newsletter that we send to 3,000+ people in and around the Helena area as well as a targeted audience in the upper income level. This newsletter includes a featured property in addition to market statistics, light reading material about Montana, and other articles. Below is a snipet of a newsletter we have done in the past.
For that unique, high-end property, we think a networking event could be fitting. This type of event would be invitation only and we would invite CEO’s from around town as well as the movers & shakers to get people INSIDE the home and showcase the space in action.
We think it is crucial to let agents in our market know that your home has been listed and for them to see it in person. We can host a catered brokers tour where we would invite all of the agents in town. This is basically an open house for agents only.
Uncommon Ground offers free and facilitated design services including staging, interior design, and remodels.
Every client that lists with us gets a free staging consultation. Once our interior designer reviews your home they present you with a suggestions list. From there you get to decide what projects you will complete in your home to get it ready to get on the market. Read our short blog about why staging is important for the home selling process.
Some homes need to be updated to prepare them for the selling process. For projects beyond staging like kitchen remodels, flooring upgrades, and new paint colors we have interior designers to help you through the process and get your home looking better than ever.
We will help you design the interior of your new home! There are so many choices to make when designing and building. From the floor plan to the kitchen cabinets the decisions can feel overwhelming. Let our design professionals help you through the process!